Amaala
Redefining wellness and culture
Red Sea RegionTourism DestinationLuxury HospitalityWellnessResortCoastal
Visit Official SiteOverview
Ultra-luxury wellness and cultural destination
AMAALA is an ultra-luxury coastal destination focused on wellness, culture, and lifestyle experiences. Located along the Red Sea coast, it is designed to deliver highly curated environments that combine premium hospitality, arts, and regenerative development within a destination-led framework.
LocationNorthwest Saudi Arabia
ScaleRegional / National
Lead EntityPIF & Government Entities
Key Developments
4,000
Square Kilometers
Low-density coastal development footprint
3
Wellness Communities
Distinct zones focused on health and wellbeing
30+
Luxury Resorts
Ultra-high-end hospitality assets planned
100%
Low-Density Design
Development prioritizing privacy and natural preservation
Vision & Mission
Why Amaala?
Amaala is being developed as an ultra-luxury coastal destination focused on wellness, lifestyle, and cultural experiences, supporting Saudi Arabia’s ambition to expand its premium tourism offering.
- Creating a destination centered on wellbeing, personalized experiences, and premium lifestyle offerings.
- Embedding cultural programming, arts, and design-led experiences into the destination’s identity.
- Pursuing development models that aim to achieve positive environmental outcomes through sustainable systems.
- Supporting national economic goals by generating employment and investment in luxury tourism sectors.
- Positioning Amaala among the world’s leading high-end wellness and lifestyle destinations.
Next: Triple Bay
TOURISM & HOSPITALITY ECOSYSTEM
Triple Bay
A mixed-use coastal development zone
Triple Bay is a mixed-use coastal development within The Red Sea destination. Designed to integrate tourism, residential living, and supporting infrastructure, it combines hospitality assets, communities, and services within a strategically located coastal zone.
Discover Triple BayNext: Triple Bay
Investment Landscape
Investment Pathways
AMAALA offers curated investment pathways centered on ultra-luxury hospitality, wellness, culture, and high-end real estate, positioned within a destination designed for premium lifestyle experiences.
Ultra-Luxury Hospitality
Premium hospitality assets including wellness resorts, boutique hotels, and destination-led accommodation.
Wellness & Health Experiences
Opportunities focused on holistic wellness, health retreats, and specialized lifestyle offerings.
Saudi Gateway is an independent information platform. Content is compiled from publicly available sources for informational purposes only and does not constitute financial, investment, or legal advice.
