
A new benchmark for sustainable luxury
The Red Sea is a large-scale coastal destination being developed along Saudi Arabia’s western coastline. Designed as a luxury tourism ecosystem, it integrates hospitality, island development, and marine experiences within a sustainability-led framework focused on environmental stewardship and long-term destination value.

Total coastal and island development area
Pristine islands across the Red Sea archipelago
Planned hospitality assets across the destination
Destination powered entirely by renewable sources
The Red Sea is being developed as a large-scale regenerative tourism destination designed to demonstrate how high-end tourism, environmental conservation, and economic diversification can coexist at regional scale.


Luxury hospitality embedded within the desert landscape
Desert Rock is a destination-integrated hospitality development embedded within a natural desert landscape. Designed to minimize visual impact, it combines luxury accommodation with architecture that responds to topography, climate, and environmental context, creating a discreet, experience-led retreat.
Discover Desert RockLuxury hospitality embedded within the desert landscape
Discover Desert Rock
The Red Sea presents investment pathways focused on luxury tourism, hospitality operations, destination services, and supporting infrastructure, all developed within a sustainability-led coastal master plan.
High-end resorts, hotels, and experiential hospitality offerings developed within a sustainability-led coastal destination.
Opportunities across destination management, guest services, marinas, and tourism operations supporting large-scale visitor experiences.
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Curated retail, dining, and lifestyle concepts designed to complement luxury tourism environments.
Core infrastructure supporting island and coastal development, including transport, utilities, and sustainable systems.